De Silva,Thanuka Mahesha., (Mr.)

BBA (Ruh, SL), MBA (Col, SL)

thanuka
Lecturer 
Department of Marketing
Faculty of Management and Finance
University of Ruhuna, Matara
Sri Lanka

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Mobile: +94 77 3603140
Fixed Phone: +94 41 2222681/2 (Ext:15100)

BIOGRAPHY

Mr. Thanuka M. de Silva is a Lecturer attached to the Department of Marketing, Faculty of Management and Finance, University of Ruhuna, Sri Lanka. He was graduated at University of Ruhuna in 2012, with a Bachelors of Business Administration in Marketing. Moreover, he was awarded a gold medal in 2012 at the General Convocation, which is offered by the Charted Institute of Marketing (CIM) to the best student in the Bachelors of Business Administration degree programme in Marketing at the University of Ruhuna. In 2019, he obtained his Master of Business Administration in Marketing at University of Colombo, Sri Lanka. His research interests lie primarily in the fields of social media marketing and customer engagement.

JOURNAL PAPERS & BOOK SECTIONS

de Silva, T. M. (2021), “The role of customer engagement in cultivating relationships with automotive Facebook brand pages”, Online Information Review, Vol. 45 No. 7, pp. 1362-1380' 29th April 2021. https://doi.org/10.1108/OIR-11-2019-0352. (SSCI, SJR/Scimago; Q1)
de Silva, T. M. (2019), “Building relationships through customer engagement in Facebook brand pages”, Marketing Intelligence & Planning, Vol. 38 No. 6, pp. 713-729, 12th December 2019. https://doi.org/10.1108/MIP-02-2019-0085. (SSCI, ABDC ranking; A)
de Silva, W. T. M. (2014), “The outside environment temperature and its effect on emotional responses to the colour and music”, International Journal of Social Science and Humanities Research, Vol. 2 No.3, pp. 166 – 174, 3rd July 2014. URL: https://researchpublish.com/issue/IJSSHR/Issue-3-July-2014-September-2014/2
 

Refereed Conference Papers

de Silva, T. M. (2019), “Customer engagement in Facebook brand pages”, 8th International Conference on Management and Economics, University of Ruhuna, Matara, Sri Lanka, pp. 83-106.URL: http://ir.lib.ruh.ac.lk/handle/iruor/138
de Silva, W. T. M. (2014), “Emotional responses elicited to colour and music under hot and mild outside environment temperatures”, 3rd International Conference on Management and Economics, University of Ruhuna, Matara, Sri Lanka, pp. 397-406.URL:http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.706.589&rep=rep1&type=pdf 

Conference Abstracts

de Silva, W. T. M. (2014), “Impact of music on emotional responses”, 1st Wayamba International Conference, Wayamba University, Kuliyapitiya, Sri Lanka, p. 103.

 Manuscripts under Review

de Silva, T. M., “Examining the role of advertising value perceptions in driving engagement: A framework for assessing hotel/restaurant paid advertising effectiveness on Facebook”
Ranaweera, H. V. and de Silva, T. M., “Linking customer motivations to customer engagement in fashion Facebook brand pages”

Work in Progress

de Silva, T. M., “The use of smartphones as a wearable device for learning in higher education: Toward an integrative theoretical model”.
 

Awards

Best paper award in the category of Digitalization at the 8th International Conference on Management and Economics at University of Ruhuna in 2019.
The CIM Gold Medal at the General Convocation, which is offered by the Charted Institute of Marketing (CIM) to the best student in the Bachelor of Business Administration Degree Programme major in Marketing at the University of Ruhuna in 2012
V-SPARC recognition by the John Keells Group in 2013.

Editorial Service

A reviewer of the Journal of Retailing and Consumer Services published by the Elsevier Pvt. Ltd.
A reviewer of the Colombo Business Journal published by the Faculty of Management and Finance, University of Colombo.
A reviewer of the South Asian Journal of Business Insights published by the Faculty of Management and Finance, University of Ruhuna.
A reviewer of the 9th and 10th International Conference on Management and Economics organized by the Faculty of Management and Finance, University of Ruhuna.
The Managing Editor of the proceedings of 10th International Conference on Management and Economics organized by the Faculty of Management and Finance, University of Ruhuna in 2021

ACADEMIC SOCIETY MEMBERSHIPS

Associate member of Sri Lanka Institute of Marketing (AMSLIM)
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