De Silva, W.T.M., (Mr.)

BBA (Ruh, SL), MBA (Col, SL)


thanuka
Lecturer 
Department of Marketing
Faculty of Management and Finance
University of Ruhuna, Matara
Sri Lanka

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Mobile: +94 77 3603140
Fixed Phone: +94 41 2222681/2 (Ext:3921)
Fax: +94 41 2227015


BIOGRAPHY

Mr. Thanuka M. de Silva is a Lecturer attached to the Department of Marketing, Faculty of Management and Finance, University of Ruhuna, Sri Lanka. He was graduated at University of Ruhuna in 2012, with a Bachelors of Business Administration in Marketing. Moreover, he was awarded a gold medal in 2012 at the General Convocation, which is offered by the Charted Institute of Marketing (CIM) to the best student in the Bachelors of Business Administration degree programme in Marketing at the University of Ruhuna. In 2019, he obtained his Master of Business Administration in Marketing at University of Colombo, Sri Lanka. His research interests lie primarily in the fields of social media marketing and customer engagement.

JOURNAL PAPERS & BOOK SECTIONS

de Silva, T. M. (2019), “Building relationships through customer engagement in Facebook brand pages”, Marketing Intelligence & Planning, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/MIP-02-2019-0085
de Silva, W. T. M. (2014), “The outside environment temperature and its effect on emotional responses to the colour and music”, International Journal of Social Science and Humanities Research, Vol. 2 No.3, pp. 166 – 174.

CONFERENCE PROCEEDINGS & PRESENTATIONS

de Silva, T. M. (2019), “Customer engagement in Facebook brand pages”, Paper presented at the 8th International Conference on Management and Economics, University of Ruhuna, Matara, Sri Lanka.
de Silva, W. T. M. (2014), “Impact of music on emotional responses”, Paper presented at the Wayamba International Conference, Wayamba University, Kuliyapitiya, Sri Lanka.
de Silva, W. T. M. (2014), “Emotional responses elicited to colour and music under hot and mild outside environment temperatures”, Paper presented at the 3rd International Conference on Management and Economics, University of Ruhuna, Matara, Sri Lanka.

Manuscripts under Review

“The role of customer engagement in cultivating relationships with Facebook brand pages”, Online Information Review, OIR-11-2019-0352.

ACADEMIC SOCIETY MEMBERSHIPS

Associate member of Sri Lanka Institute of Marketing (AMSLIM)

Web Team - Faculty of Management and Finance, University of Ruhuna.