Professor Thusitha Gunawardana is the Former Dean of Faculty of Management and Finance at University of Ruhuna in Matara, Sri Lanka (2016 May – 2020 Feb). Presently, he is serving as the Director, Career Guidance Unit, University of Ruhuna. Professor Gunawardana completed his Ph.D. at University of Nordland in Norway. He has a MBA from the University of Agder, Norway and the Oregon State University, USA. The University of Ruhuna is awarded the Gold medal for academic excellence and Graduated with a First Class Honors for his Bachelor of Business Administration Degree (Specialized in Marketing). His research interest focuses on distribution channel and power relationships in collectivistic countries. He has authored a book and published articles. He has presented papers in international conferences.

Gunawardana, T.S.L.W. Advertising Expenditure on A Brand’s Share of the Market. Germany; VDM Verlag Dr. Muller, 2010. ISBN 978 – 363 926 77 23.

Bandara, S.M.S.P., Samaraweera, G.C. and Gunawardana, T.S.L.W. (2024). Application of Transaction Costs Economics to Explore the Opportunism, Asset Specificity, and Uncertainty Related Issues and Challenges Faced by the Millers in Sri Lanka. Indian Journal of Applied Business and Economic Research. 5(2), 211-236.

Perera, H.S.C., Gunawardana, T.S.L.W., and Chandra, W.G.G.A. (2024). Store Atmospherics towards Patronage Intentions of Supermarket Patrons in Sri Lanka. South Asian Journal of Business Insights, 4(1) 41-59. DOI: https://doi.org/10.4038/sajbi.v4i1.63

Bandara. S.M.S.P., Samareweera. G.C., and Gunawardhana.T.S.L.W. (2024). Does Guaranteed Price Regulate The Market Price of Paddy in Sri Lanka? Exploring the Present and Directing the Future. Sri Lanka Journal of Economic Review, 11 (2), 95-117, https://doi.org/10.4038/sljer.v11i2.206

Bandara. S.M.S.P., Samareweera. G.C., and Gunawardhana.T.S.L.W. (2023). Exploring the Applicability of the Transaction Cost Economics in the Paddy and Rice Industry of Sri Lanka A Review. Sri Lanka Journal of Agriculture Economics, 24 (I), 1-26.

Gunawardana, T.S.L.W. and Bandara, D.G.N. (2021). Effectiveness of Entrepreneurship Development Training Programmes on Business Growth of SMEs. Asian Journal of Management Studies, 1 (II), 75- 97.

Gunawardana, T.S.L.W. and Aravinda, U.K.B. (2021). The Impact of Market Orientation on Organizational Performance: A Study of Small and Medium Scale Hotels in Tourism Industry in Southern Province, Sri Lanka. Asian Journal of Management Studies, 1 (1), 73 – 102.

Gunawardana, T.S.L.W. and Thilinika, H.K.D (2021). Factors affecting young consumers’ purchase intention of green products: With special reference to undergraduates of the University of Ruhuna. Journal of Management Matters, 07 (02), 51 – 70.

Gunawardana, T.S.L.W. (2021). Effect of computer-mediated communication system on Job Satisfaction: Employees in Transmission Division of Ceylon Electricity Board, Sri Lanka. Wayamba Journal of Management, 12 (1), 295 – 331. DOI: http://doi.org/10.4038/wjm.v12i1.7525

Rathnayaka, R.M.P.D. and Gunawardana, T.S.L.W. (2021). The Impact of Consumers’ Attitudes on Green Purchase Intention. Wayamba Journal of Management, 12 (1), 152 – 176. DOI: http://doi.org/10.4038/wjm.v12i1.7519

Gunawardana, T.S.L.W. and Sirimanna, U.I. (2021). Employee’s Job Satisfaction with Computer Mediated Communication System. Sri Lanka Journal of Marketing, 07 (01), 180 – 209. DOI: http://doi.org/10.4038/sljmuok.v7i1.61

Gunawardana, T.S.L.W. and Wedage, D.H. (2020). Supply chain management practices: Competitive advantage and organizational performance in Sri Lankan Construction Industry. Sri Lanka Journal of Marketing, 06 (02), 46 – 72. DOI: http://doi.org/10.4038/sljmuok.v6i2.42

Perera, H.S.C., Gunawardana, T.S.L.W. and Gunarathna, K.A.W.L.W. (2020). Networking within divisional secretaries and its impact on organizational performance. Sri Lanka Journal of Marketing, 06 (02), 126 – 159. DOI: http://doi.org/10.4038/sljmuok.v6i2.45

Darshi, G.A.N., Nanayakkara, M.S. and Gunawardana, T.S.L.W. (2019) The Adoption of Computerized Accounting System (CAS) in Small and Medium Scale Enterprises (SMEs): With Special Reference to SMEs located in Matara District, Sri Lanka. Sri Lanka Journal of Economic Research 7 (1).

Gunawardana, T.S.L.W. and Jayampathi, E.K. (2016) An exploratory study of affecting key factors on market orientation by small and medium scale enterprises. Journal of Business Studies (JBS), 50

Wijesekara, W.A.D.S., Kumara, P.A.P.S. and Gunawardana, T.S.L.W. (2016) Relationship of Market Orientation and Entrepreneurial Orientation on Performance: A Study of Small and Medium Scale Garment Manufacturers in Sri Lanka. Journal of Enterprising Culture, 24 (01), pp. 37 – 53.

 

Yapa, L. and Gunawardana, T.S.L.W. (2023). Unveiling Destination Appeal: How Image Shapes Visitor Behaviour?. In: Proceedings of the 12th International Conference on Management and Economics (ICME 2023), Sri Lanka, University of Ruhuna.

Wijesekara, W.A.D.S., Gunawardana, T.S.L.W., Sriyani, G.T.W., Indrani, M.W., Mafasiya, M.B.F., and Gunarathne, K.G.P.V. (2023) Documents of Households’ Pro-Environmental Behaviour on Solid Waste Management: Towards Circular Economy in Sri Lanka. International Research Symposium (IRS 2023 – UoVT), p.15

Mafasiya, M.B.F., Gunawardana, T.S.L.W., Sriyani, G.T.W., Indrani, M.W., and Gunarathne, K.G.P.V. (2023) Circular Entreprenuership for Shared Value Creation: Case study from Southern Sri Lanka. International Research Symposium (IRS 2023 – UoVT), p.03

Sriyani, G.T.W., Gunawardana, T.S.L.W., Mafasiya, M.B.F., Indrani, M.W., and Gunarathne, K.G.P.V. (2023) Value Chain Development for Muncipal Solid Waste Management in Sri Lanka: An Intergrated Approach for Suatianable Urban Development. International Research Symposium (IRS 2023 – UoVT), p.13

Bandara. S.M.S.P., Samareweera. G.C., and Gunawardhana.T.S.L.W. (2023), Effectiveness of imposing a maximum retail price for regulating the market price of rice: A case of Colombo and Gampaha districts in Sri Lanka. International Symposium on Agriculture and Environment 2023. University of Ruhuna, Sri Lanka. p91. http://www.isae.agri.ruh.ac.lk/ISAE2023Proceedingsfinal.pdf

Gunawardana, T.S.L.W. (2021). Effectiveness of Entrepreneurship Development Training Programmes on Business Growth of SMEs (With special reference to entrepreneurs in Nuwara Eliya District, Sri Lanka). In: Proceedings of the 6th International Conference on Contemporary Management (ICCM 2021), Sri Lanka, University of Jaffna.

Buddhika, H.K.T. and Gunawardana, T.S.L.W. (2020). The impact of E-banking on customer satisfaction in Private Commercial Banks, Sri Lanka. 9th International Conference on Management and Economics (ICME 2020). Faculty of Management and Finance, University of Ruhuna, Sri Lanka. 11 September, 2020.

Thilinika, H.K.D. and Gunawardana, T.S.L.W. (2020). The factors affecting young consumers’ purchase intention of green products. 17thInternational Conference on Business Management (ICBM 2020). Faculty of Management Studies and Commerce, University of Sri Jayewardenepura, Sri Lanka. 11 December 2020

Kodithuwakku, P.L., Gunawardana, T.S.L.W. and Perera, H.S.C. (2020). The Impact of Antecedents on brand loyalty in Sri Lankan Mobile Telecommunication Industry. 7th International Conference on Business Management. School of Business and Economics, University of Management and Technology, Pakistan.

Gunawardana, T.S.L.W. and Wedage, D.H. (2020). Supply chain management practices: Competitive advantage and organizational performance in Sri Lankan Construction Industry. 17th International Conference on Business Management (ICBM 2020). Faculty of Management Studies and Commerce, University of Sri Jayewardenepura, Sri Lanka

Gunawardana, T.S.L.W. (2020). Green consumer values: Consumer lifestyles towards eco-friendly products and purchase in the Fast Moving Consumer Goods (FMCG) sector. Proceedings of Research Conference on Business Studies (RCBS – 2020), Faculty of Business Studies, Vauniya Campus of the University of Jaffna, Vauniya, Sri Lanka.

Darshi, G.A.N., Nanayakkara, M.S. and Gunawardana, T.S.L.W. (2019). The Adoption of Computerized Accounting System (CAS) in Small and Medium Scale Enterprises (SMEs): With Special Reference to SMEs located in Matara District, Sri Lanka. Proceedings of 5th International Conference on Contemporary Management (ICCM, 2019). ISSN: 2448 – 9883. http://conf.jfn.ac.lk/iccm/wp-content/uploads/2019/11/ICCM-2019-15-papers.pdf

Gunawardana, T.S.L.W. (2010). The Impact of Power Sources in Distribution Channel Performance: The Case of Sri Lanka, Symposium of Corporate Financial Topics (FIBE), Norwegian School of Economics and Business Administration (NHH), Bergen, Norway

Gunawardana, T.S.L.W. (2010). Impact of Advertising Expenditure on a Brands’ Share of the Market, Working Paper 3/2010, Bodo Graduate School of Business, University of Nordland.

Rashanthika, A.H.B.S. and Gunawardana, T.S.L.W. (2013). Fast Food Consumption: Identifying Working Women’s Attitudes towards Consumption of Fast Food, Proceedings of International Conference on Management and Economics 2013, pp. 269 – 279. ISBN: 978-955-1507-23-7.

Wijesekara, W.A.D.S., Kumara, P.A.P.S. and Gunawardana, T.S.L.W. (2014). Impact of Market Orientation and Entrepreneurial Orientation on Performance: A Study of Small and Medium Scale Garment Manufacturers in Sri Lanka, Proceedings of International Conference on Management and Economics 2014, pp. 373 – 386. ISBN: 978-955-1507-30-5.

Perera, H.S.C. and Gunawardana, T.S.L.W. (2014). Modern Consumerist Culture, Its Drawbacks and Benefits. Proceedings of 3rd International Conference on Management and Economics (ICME 2014). ISBN: 978-955-1507-30-5.

Gunawardana, T.S.L.W. and Korneliussen, T. (2011). Distribution Channel performance; the case of South Asia, Working Paper, Bodo Graduate School of Business, University of Nordland. ISSN 1503-383X

Gunawardana, T.S.L.W. (2009). The Distribution Channel Performance of Ornamental Fish Industry, Symposium of Corporate Financial Topics (FIBE), Norwegian School of Economics and Business Administration (NHH), Bergen, Norway.

Gunawardana, T.S.L.W. (2008). Channel Performance within a National Culture Characterized by a Strong Collectivistic Social System, ESU Conference on Entrepreneurship, Bodo Graduate School of Business, Bodo, Norway

Gunawardana, T.S.L.W. and Perera, H.S.C. (2008). Impact of Brands’ Color towards Consumers’ Purchasing Behavior; A Case with Low and High Involvement Products, International Conference on Social Sciences, University of Kelaniya, Sri Lanka.

Gunawardana, T.S.L.W. (2008). The Impact of Channel Member’s Power and Dependence on a Performance of a Distribution Channel, 18th Nordic Workshop on International Research, Norwegian School of Economics and Business Administration (NHH), Bergen

Gunawardana, T.S.L.W. and Korneliussen, T. (2008). Channel Member’s Power and Dependence as a Determinant for performance of a Distribution Channel within a South Asian developing Country, International Research Conference Management & Finance (IRC), University of Colombo, Sri Lanka.

Gunawardana, T.S.L.W. and Anderson, O. (2007). Impact of Advertising Expenditure towards Brands’ Market Share, International Research Conference on “Knowledge for Growth and Development (IRCKGD), University of Colombo, Sri Lanka.

Bandara. S.M.S.P., Samaraweera, G.C. and Gunawardana, T.S.L.W. (2024). Assessing whether net earnings of Sri Lankan paddy farmers sufficient for their household expenditure. 9th Interdisciplinary Conference of Management Researchers (ICMR 2024). Sabaragamuwa University of Sri Lanka. Belihuloya, Sri Lanka, P.27. ISBN 978-624-5727-52-0.

Bandara. S.M.S.P., Samaraweera, G.C. and Gunawardana, T.S.L.W. (2024). Issues and challenges faced by small and medium scale (SMS) millers: Examine the applicability of the theory of transaction cost economics (TCE). International Symposium on Agriculture and Environment 2024. University of Ruhuna, Sri Lanka, P.92. https://isae.agri.ruh.ac.lk/ISAE2024.pdf

Bandara. S.M.S.P., Samaraweera, G.C. and Gunawardana, T.S.L.W. (2024). Exploration of initiatives to reduce transaction costs to have a fair price for paddy producers: Insights from Ampara and Anuradhapura, Sri Lanka. International Symposium on Agriculture and Environment 2024. University of Ruhuna, Sri Lanka, P.93. https://isae.agri.ruh.ac.lk/ISAE2024.pdf

Bandara. S.M.S.P., Samareweera. G.C., and Gunawardhana.T.S.L.W. (2024). Relationship among Cost of Production, Producer Price, and the Guaranteed Price of Paddy in Sri Lanka. 21st Academic Sessions – 2024, University of Ruhuna. (ISSN 2362-0412) 08p.

Dilrukshi, W.K.S. and Gunawardana, T.S.L.W. (2024) Digital Banking Practices on Customer Satisfaction: A Study of Digital Banking Practices in Bank of Ceylon in Southern Province in Sri Lanka. 21st Academic Sessions – 2024, University of Ruhuna. (ISSN 2362-0412) 34p

Ishan, E.D.I. and Gunawardana, T.S.L.W. (2024) Influencing Factors of Internet Banking Adoption: Reference to Customers from Rathnapura District. 21st Academic Sessions – 2024, University of Ruhuna. (ISSN 2362-0412) 35p.

Indrani, M.W., Gunawardana, T.S.L.W., Gunarathne, K.G.P.V., Sriyani, G.T.W., and Mafasiya, M.B.F. (2023) The Role of Central Environmental Authority in Managing Solid Waste in Sri Lanka. International Research Symposium (IRS 2023 – UoVT), p.17

Gunarathne, K.G.P.V., Gunawardana, T.S.L.W., Indrani, M.W., Sriyani, G.T.W., and Mafasiya, M.B.F., (2023) Sustainable Waste Management Practices: A Failed Attempt of Local Governments rin Southern Province of Sri Lanka. International Research Symposium (IRS 2023 – UoVT), p.06

Bandara. S.M.S.P., Samareweera. G.C., and Gunawardhana.T.S.L.W. (2023) Effect of the Guaranteed Price of Paddy on Open Market Paddy Prices. 17th Annual Research Forum of Sri Lanka Agricultural Economics Association - 2023. 21p. https://saea.lk/wp-content/uploads/2023/12/SAEA-17th-ARF-Proceedings-Final-by-Printer_compressed.pdf

Bandara. S.M.S.P, Samareweera. G.C., Gunawardhana.T.S.L.W., (2023), Effectiveness of imposing a maximum retail price for regulating the market price of rice: A case of Colombo and Gampaha districts in Sri Lanka. International Symposium on Agriculture and Environment 2023. University of Ruhuna, Sri Lanka. p91. http://www.isae.agri.ruh.ac.lk/ISAE2023Proceedingsfinal.pdf

Bandara. S.M.S.P, Samareweera. G.C., and Gunawardhana.T.S.L.W.,(2022) Impact of Retail Price of Rice on Cost of Living of Low-Income Families in Colombo District. 16th Annual Research Forum of Sri Lanka Agricultural Economics Association - 2022. 36p. https://saea.lk/wp-content/uploads/2023/01/SAEA-16-ARF-proceeding-Final.pdf

Wijesekara, W.A.D.M.S. and Gunawardana, T.S.L.W. (2022). Factors Affecting Consumer’s Purchase Intention of Green Products in the Context of Sri Lankan Food and Beverage Industry: A study based on Theory of Planned Behaviour. Proc. of the 19th Academic Session, University of Ruhuna, 01st March 2022. Pg. 23.

Gunawardana, T.S.L.W., Sriyani, G.T.W., and Fairoz, M.B. (2021). Effect of Circular Economy Practices on Waste Management of Households in Sri Lanka. Environmental Social and Governance for Sustainability Conference, Victoria University Melbourne, Australia, 29th October 2021

Sriyani, G.T.W., Fairoz, M.B., and Gunawardana, T.S.L.W., (2021). Innovations and Value Additions through Sustainability Practices in Solid Waste Management: Case studies from Handloom and Craft Industry in Sri Lanka. Environmental Social and Governance for Sustainability Conference, Victoria University Melbourne, Australia, 29th October 2021. 

Rathnayaka, R.M.P.D. and Gunawardana, T.S.L.W. (2021). The Impact of Consumers’ Attitudes on Green Purchase Intention. Proc. of the 18th Academic Session, University of Ruhuna, 03rd March 2021. Pg. 74.

Madhumali, N.V.I. and Gunawardana, T.S.L.W. (2021). Effect of Online Purchase on Customer Satisfaction: With Special Reference to Online Lotteries of Development Lotteries Board, Sri Lanka. Proc. of the 18th Academic Session, University of Ruhuna, 03rd March 2021. Pg. 83

Aravinda, U.K.B. and Gunawardana, T.S.L.W. (2020). The Impact of Market Orientation on Organizational Performance: “A Study of Small and Medium Scale Hotels in Tourism Industry in Southern Province, Sri Lanka”. 17th Academic Session, University of Ruhuna.

Perera, D.D.D.T. and Gunawardana, T.S.L.W. (2020). The Impact of Green Consumer Values on Purchase Intention of Eco Friendly Fast Moving Consumer Goods. Ruhuna University International Conference on Humanities & Social Sciences, University of Ruhuna.

Gunawardana, T.S.L.W. and Perera, H.S.C. (2014). Role of prestige power in a distribution channel: An empirical investigation in a high power distance context. Proc. of 11th Academic Session, University of Ruhuna. Pg. 103.

Pushpakumara, L.C.A. and Gunawardana, T.S.L.W. (2014). Impact of responsive market orientation on organizational performance through innovation and market driving. Proc. of 11th Academic Session, University of Ruhuna. Pg. 113.

Liyanage, J.U. and Gunawardana, T.S.L.W. (2014). Impact of social media advertisements on purchase intention of the customers. Proc. of 11th Academic Session, University of Ruhuna. Pg. 160.

Dhanasekara, D.M.D.D. and Gunawardana, T.S.L.W. (2014). Effect of market orientation and entrepreneurial orientation on organizational performance through commitment. Proc. of 11th Academic Session, University of Ruhuna. Pg. 161.

Hansika, M.A.L. and Gunawardana, T.S.L.W. (2014). Mobile marketing effects on consumer attitudes. Proc. of 11th Academic Session, University of Ruhuna. Pg. 162.

Thimendra, H.H.T. and Gunawardana, T.S.L.W. (2014). Impact of green marketing on consumer purchase intention. Proc. of 11th Academic Session, University of Ruhuna. Pg. 165.

Rupamala, D.G.I.S. and Gunawardana, T.S.L.W. (2014). Relationship between the emotional appeal advertisement and brand recall. Proc. of 11th Academic Session, University of Ruhuna. Pg. 169.

Gunawardana, T.S.L.W. and Anderson, O. (2007). Impact of Advertising Expenditure towards Brands’ Market Share, International Research Conference on “Knowledge for Growth and Development (IRCKGD), University of Colombo, Sri Lanka.

Gunawardana, T.S.L.W. and Perera, H.S.C. (2008). Impact of Brands’ Color towards Consumers’ Purchasing Behavior; A Case with Low and High Involvement Products, International Conference on Social Sciences, University of Kelaniya, Sri Lanka.

Member of the Review Panel member of 21st Academic Session-2024, University of Ruhuna

Member of the editorial board of 9th International Conference on Management and Economics “The Role of Business Intelligence in Shaping Organizations In Emerging Economics” in September 2020, Sri Lanka. International Conference on Management and Economics 2013.

Member of the editorial board of 8th International Conference on Management and Economics “Navigating Cyberspace for Socio-economic Transformation and Redefining Management in Light of Digital Economy” in August 2019, Sri Lanka.

Member of the editorial board of 7th International Conference on Management and Economics “Entrepreneurial Eco-System: Regional Policy, Innovation and Sustainability” in September 2018, Sri Lanka.

Member of the editorial board of 7th International Conference on Management and Economics “Entrepreneurial Eco-System: Regional Policy, Innovation and Sustainability” in September 2018, Sri Lanka.

Member of the editorial board of 5th International Conference on Management and Economics “Exploring the Global Market Opportunities through Knowledge Management” in August 2016, Sri Lanka.

Member of the editorial board of 4th International Conference on Management and Economics “Insights for Sustainable Development in Emerging Economies” in August 2015, Sri Lanka.

Member of the editorial board of 3rd International Conference on Management and Economics “Reshaping Management and Economic Thinking through Integrating Eco-friendly and Ethical Practices” in February 2014, Sri Lanka.

Member of the editorial board of 2nd International Conference on Management and Economics “Managing Turbulence in Economic Environment through Innovative Management Practices” in February 2013, Sri Lanka.

  

Chairperson, 11th Academic Session and 10th Vice Chancellor’s Awards, University of Ruhuna, Matara in 2014.

Co-chair, 3rd International Conference on Management and Economics (ICME 2014).

Co-coordinator, Orator of the Year, University of Ruhuna, Matara in 2014.

Co-coordinator, 2nd International Conference on Management and Economics (ICME 2013).

Chair person, Syllabus Development Committee, Faculty of Management and Finance, University of Ruhuna, Sri Lanka.

The Coordinator, Diploma in Marketing Management, University of Ruhuna.

Faculty Representative for Center for Indigenous Knowledge (From 2012)

Member of Distance and Continuing Education Unit, University of Ruhuna (From 2012)

Senate Member of the University of Ruhuna (from 2012)

Ad hoc Reviewer of Academic Session of University of Ruhuna, Sri Lanka.

Student Counselor, Faculty of Management and Finance, University of Ruhuna, Sri Lanka.

Member of the Board of Study for MBA Degree program of the Faculty of Management and Finance, University of Ruhuna

Faculty Coordinator for preparing Quality Framework for Short courses at Distance Learning Education Unit-University Of Ruhuna.