The essence of every business is to procure, maintain and retain customers. The marketing function has always been concerned with understanding and delivering value to customers. As such, it has had to reinvent itself frequently to keep up with new technologies and changing customer expectations in the face of increased global competition and a flattening world. The University of Ruhuna: Diploma in Marketing Management (Dip.MM) provides a comprehensive examination of the latest marketing tools, methods and strategies for generating and growing customer value. Delivered in a highly interactive, hands-on setting, participants complete the course with a working knowledge of the material, ready to apply it at their company.
Students who successfully complete the program will be awarded with the Faculty of Management and Finance, University of Ruhuna Diploma in Marketing and can use the designatory letters "Dip.MM (Ruhuna, SL)"

 

 
 Brochure     |       

 Resource Persons

Prof. (Mrs) H.S.C. Perera. B.Sc. (J’pura, SL), M.Phil (Ruhuna, SL).
Prof. Piyasiri Vithanage. BA (Ceylon), M.Sc (PGIA), M.Phill (Ruhuna, SL).
Prof.(Dr.) P.A.P.S. Kumara. BBA (Ruhuna, SL), MBA (Colombo, SL), CTHE (Colombo, SL), SEDA accredited teacher in higher education (UK), MIM (SL), Ph.D. (Whut, China).
Mr. R.M. Rathnayaka. B.Com (Peradeniya, SL), M.Com (Ruhuna, SL).
Mr. W.M.R. Laksiri. BBA (Ruhuna, SL), PDBA (Ruhuna, SL), M.Sc (Agder, Norway), Reading for Ph.D.
Mr. N. Keembiyahetti. B.A (Peradeniya, SL), M.Sc (NUS, Singapore).
Dr. T.S.L.W. Gunawardhana. BBA (Ruhuna, SL), M.Sc (Agder, Norway), Reading for Ph.D
Mr. B.L. Galhena. BBA (Ruhuna, SL), M.Sc (Agder, Norway), Reading for Ph.D.
Mrs. G.P.K. Nishadi. BBA (Ruhuna, SL), M.Sc (Agder, Norway).
Mr. A.C. Karunarathne. B.Com (Ruhuna, SL), M.Sc (Agder, Norway).
Mr. C.V. Rathnayake. BBA (Ruhuna, SL), AMSLIM. MPA (Hawaii, USA), Reading for Ph.D.
Mr. A.B. Sirisena. B.Sc. Mktg Mgt (J’pura, SL), DipM (UK), ACIM, AMSLIM, Reading for MBA (Colombo, SL), M.Sc (Agder, Norway), Reading for Ph.D.
Mr. K.G. Priyashantha. BBA (Ruhuna, SL), MSc (Agder, Norway), Reading for MLS (Colombo, SL).

 

Course Modules

Level I

DMM 110 Management Process
DMM 120 Business Economics
DMM 130 Business Mathematics and Statistics
DMM 140 Marketing Fundamentals
DMM 150 Marketing Environment

 

Level II

DMM 210 Principles of Retail Management
DMM 220 Understanding Consumers
DMM 230 Principles of Services Marketing
DMM 240 Marketing Skills
DMM 250 Research Project

Contact Information

Dean:

Samantha Kumara P.A.P., (Dr.) (Prof.)  
Telephone: + 94 41 22 27 015 
Fax: + 94 41 22 27 015 
E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

Coordinator:

Wijesundara T.R., (Dr.)
Telephone: + 94 41 22 27 015 
Fax: + 94 41 22 27 015 
 
E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

© 2021Web Team - Faculty of Management and Finance, University of Ruhuna. All Rights Reserved.