The essence of every business is to procure, maintain and retain customers. The marketing function has always been concerned with understanding and delivering value to customers. As such, it has had to reinvent itself frequently to keep up with new technologies and changing customer expectations in the face of increased global competition and a flattening world. The University of Ruhuna: Diploma in Marketing Management (Dip.MM) provides a comprehensive examination of the latest marketing tools, methods and strategies for generating and growing customer value. Delivered in a highly interactive, hands-on setting, participants complete the course with a working knowledge of the material, ready to apply it at their company.
Students who successfully complete the program will be awarded with the Faculty of Management and Finance, University of Ruhuna Diploma in Marketing and can use the designatory letters "Dip.MM (Ruhuna, SL)"