Dinesha P.K.C., (Mrs.)

MSc (Agder, Norway), MSc (Sjp, SL), BBA (Ruh, SL)

chamari
Senior Lecturer 
Department of Marketing
Faculty of Management and Finance
University of Ruhuna, Matara
Sri Lanka

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Mobile: +94 0777 9026029
Fixed Phone: +94 41 2222681/2 (Ext:15100)

BIOGRAPHY

P.K.C.Dinesha, is a Senior Lecturer at the Department of Marketing of the Faculty of Management and Finance. She obtained her BBA degree, specialized in Marketing Management from the University of Ruhuna in 2008. while doing Msc. (specialized in Marketing) in University of Sri Jayawadenepura Sri Lanka, she was selected for a scholarship at the University of Adger Norway and completed her Msc. International Management in 2014. Her teaching and research interests are Consumer Behavior in different cultures, Sales & Retail management, and services marketing.

JOURNAL PAPERS & BOOK SECTIONS

Dinesha, P. (2017). THE EFFECT OF MONEY AVAILABILITY FOR SHOPPING ON IMPULSIVE PURCHASING IN DIFFERENT CULTURES: THE MODERATING EFFECT OF INFLUENCE OF SHOPPING COMPANION. PEOPLE: International Journal of Social Sciences , 3(2), 1014-1028.
Dinesha P.K.C. (2016), the effect of situational factors on unplanned buying of fashion garments: special reference of Norway and Sri Lanka, Amity Journal of marketing, India.

CONFERENCE PROCEEDINGS & PRESENTATIONS

Sewwandi N.A. N, Dinesha P.K.C. (2020), Influence of online customer reviews on hotel booking intention: with special reference to Sri Lankan Tour Packages, 5 th Interdisciplinary Conference of Management Researchers (ICMR-2020), Faculty of Management Studies, University of Sabaragamuwa, Sri Lanka, 2020.
Dinesha P.K.C. (2020), Gendering responses towards purchase intention with joint effect of design and social cues in fashion retailing context. , The 15th International Research Conference on Management and Finance(IRCMF), University of Colombo, Sri Lanka, 2020.
Dinesha P.K.C. (2017), The effect of money availability for shopping on impulsive purchasing in different cultures: the moderating effect of influence of shopping companion, 11th international conference on Business Management and Legal Studies (ICBMLS), Nanyang Technological University, Singapore, June 13 & 14.
Dinesha P.K.C. (2017), Retail store ambient cues and purchase intention in cross different customer profile, International Research Symposium , in University of Uwa wellassa,.
Dinesha P.K.C. (2015), Male and female consumer decision differences towards fashionable garments: a Special reference of southern province Sri Lanka International postgraduate research conference (IPRC), University of Kelaniya, December10 &11.
Dinesha P.K.C. (2015), Determine the Impulse Buying Behaviour Difference towards Fashion Apparels; A Study of Young Consumers in Sri Lanka, 12th academic session, University of Ruhuna, Sri Lanka.
Dinesha P.K.C. & Rathnayaka C.V. (2008), Perceived services Quality in Public and Private banks: An Application of the BANKSERV Model, 06th academic session, University of Ruhuna, Sri Lanka.
Dinesha P.K.C. (2015), male and female consumer decision differences towards fashionable garments: a Special reference of southern province Sri Lanka International postgraduate research conference (IPRC), University of Kelaniya, December10&11.

ONGOING RESEARCH

Dinesha P.K.C. User Engagement in E-Word of Mouth in Social Media and Their Purchase Intention in Retail Setting: The Moderating effect of Consumer susceptibility to interpersonal influence and Its Gender Differences .
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