Perera H.S.C., (Dr.) (Prof.)

PhD (Ruh, Ruh), PGDip (Canada), MPhil (Ruh, SL), BSc (Sjp, SL)

sunethra1
Associate Professor 
Department of Management and Entrepreneurship
Faculty of Management and Finance
University of Ruhuna, Matara
Sri Lanka

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Mobile: +94 71 8680377
Fixed Phone: +94 14 22 22681/2 (Ext: 15200)

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BIOGRAPHY

Professor H.S.C. Perera is a dedicated professional with over 20 years of research, training and education background in Business Administration, Specialized in Marketing Management. Further she is having more than 15 years of experience as an Administrator, Consultant to commercial banks, business Incubators and as a social leader of community livelihood and micro-finance development, in the Sri Lankan context.

JOURNAL PAPERS & BOOK SECTIONS

Perera, H.S.C., Buddhika S.A., and Rathnayake, C.V., Application of Retail Services Quality Scale to Sri Lankan Supermarkets: An Empirical Study, Indian Journal of Marketing, October 2008
Rathnayake, C.V., Perera, H.S.C., and Buddhika S.A., Customer Complaining Behaviour in Retailing: An Empirical Study among Young Retail Customers, Indian Journal of Marketing, August 2008
Perera H.S.C., Service Quality and Its Impact on Customer Satisfaction: Case study in Development Banks in Southern Province in Sri Lanka (October 2005), Journal of Management, Volume III, No 1, South Eastern University of Sri Lanka, ISSN-1391-8230
Perera H.S.C., W.G.B.A. Wijayarathne Economic Development in Southern: A case study Southern Development Authority of Sri Lanka (December 2005) Sri Lankan Journal of Business Economics, volume 02, No. 02, University of Sri Jayawardenapura, Sri Lanka, ISSN-1391-9601
Perera H.S.C.; Consumer Protection Education and Sri Lanka; Journal of Faculty of Humanities and Social Sciences; Vol.02 1999 – 2000, ISSN-1391-4200

CONFERENCE PROCEEDINGS & PRESENTATIONS

Buddhika S.A., Perera, H.S.C., and Rathnayake, C.V., Emotional Intelligence Among Future Marketers; A Comparative Analysis Using Undergraduates In University of Ruhuna, Sixth International Conference on Business Management, University of Sri Jayewerdenepura, Sri Lanka, March 2009
Rathnayake, C.V., Perera, H.S.C., and Buddhika, S.A., Approach and Avoidance in Clothing Fashions: An Empirical Investigation of Fashion Preferences among Young Fashion Consumers Sixth International Conference on Business Management, University of Sri Jayewerdenepura, Sri Lanka, March 2009
Rathnayake,C.V., Perera H.S.C., Buddhika, S.A., Attitudes towards Sri Lanka- made and Imported Clothing: An Empirical investigation among Young Consumer, Proceedings of International Research Conference in Management and Finance, University of Colombo, Sri Lanka , 2009
Rathnayake, C.V., Perera, H.S.C., and Buddhika S.A., Impact of Brand Personality on Brand Feelings: An Empirical Study, Fifth International Conference on Business Management, University of Sri Jayewerdenepura, Sri Lanka, March 2008
Perera, H.S.C., Ganawatta G.K.H.,Rathnayake, C.V. and Buddhika S.A., Priyashantha, K.G., Cost Benefit Analysis of a Novel Fish Drying Machine in Gandara Central, Matara, First Conference of the CIDA Restore Project, April 2008.
Rathnayake,C.V., Perera H.S.C., Buddhika, S.A., Perception of Fashionable Clothes by Young and Middle Aged Sri Lankan Female, Proceedings of International Research Conference in Management and Finance, University of Colombo, Sri Lanka , 2008
Rathnayake, C.V., Perera, H.S.C., and Buddhika S.A., Factors Affecting Consumers’ Preference of Fashionable Clothes; A Literature Review, Second International Symposium, Sabaragamuwa University of Sri Lanka, July 2008
Buddhika S.A., Perera, H.S.C., and Rathnayake, C.V., Emotional Intelligence among Undergraduates; a Comparative Analysis Using Science and Management Undergraduates of University of Ruhuna, Second International Symposium, Sabaragamuwa University of Sri Lanka, July 2008
Buddhika, S.A., Perera, H.S.C., and Rathnayake, C.V., Profiling Sri Lankan Shoppers: A Comparative Analysis of Sri Lankan Supermarket Visiting Customers, Proceedings of 5th Academic Sessions, University of Ruhuna, Sri Lanka, 2007
Rathnayake, C.V., Perera, H.S.C., and Buddhika S.A., Customer Complaining Behaviour in Services: An Empirical Study, International Research Conference on Knowledge for Growth & Development 2007, University of Colombo, Sri Lanka, November 2007
Buddhika S.A., Perera, H.S.C., and Rathnayake, C.V., Services Quality In Sri Lankan Supermarkets: A Comparative Analysis Between Western And Southern Provinces, International Research Conference on Knowledge for Growth & Development 2007, University of Colombo, Sri Lanka, November 2007
Perera H.S.C., Rathnayake, C.V. & Buddhika S.A., “Customer Complaining Behaviour in Retailing: An Empirical Investigation among young customers in Matara District�, 5th Academic Research Sessions, University of Ruhuna, Sri Lanka, November 2007.
Perera H.S.C. Buddhika S.A., & Rathnayake, C.V., “Business Development Services and Southern Province Entrepreneurs in Sri Lanka�, (December 2007), International Research Meet in India and China, TAPMI, Manipal, India,
Perera H.S.C. Buddhika S.A., & Rathnayake, C.V., “Financial Institutions and Southern Province Entrepreneurs in Sri Lanka�(December,2007), International Research Meet in India and China, TAPMI, Manipal, India,
Perera H.S.C. Rathnayake, C.V. & Buddhika S.A., “Customer Complaining Behavior in Services; An Empirical Study�, International Research Conference on Knowledge for Growth and Development, University of Colombo, Sri Lanka, November 2007
Buddhika S.A., Perera, H.S.C., and Rathnayake, C.V., Services Quality In Sri Lankan Supermarkets: A Comparative Analysis Between Western And Southern Provinces, International Research Conference on Knowledge for Growth & Development 2007, University of Colombo, Sri Lanka, November 2007
Perera H.S.C., Rathnayake C.V. “Co-branding and creditability Judgments: Exploring the impact of co-branding on credibility Judgments�, INBUSH, India In 2007.
Perera H.S.C., Rathnayake C.V., “Co-branding and superiority Judgments: Exploring the Impact of Co-branding on superiority Judgment�, (2007) Proceedings, Fourth International Conference on Business Management, Faculty of Management Studies and Commerce, University of Sri Jayawardanepura, Sri Lanka, ISSN-978-955-9054-60-3
Perera H.S.C., The Role of Family of Women Entrepreneurs: A case study of Southern Province in Sri Lanka. (2006, March), Center for Women Research, Sri Lanka
Perera H.S.C., Ganewatta G.K.H, Silva Sanjeewa, Pushpakumara H.C. Karunarathna A.C., (2006). Tsunami Affected Industries of Southern Province and Road Map to Develop , proceedings of the third Academic session, University of Ruhuna Sri Lanka. 30th January 2006. 222-232pp
Perera H.S.C., Hilary Silva; Human Capital and Organizational Success: An Empirical Investigation in Post Graduate Educational Institution in India (2005), Proceedings, International Conference on Business Management in the third world, Annual Research Sessions, Faculty of Management Studies and Commerce, ISBN – 955-9054-47-03
Perera H.S.C., Alwis Gamini, Entrepreneurial Competencies and organizational success: case study of successful entrepreneur in Southern Province in Sri Lanka (2005); 1st Biennial Entrepreneurship small business Management international conference Rajasthan, India. .
Perera H.S.C., Ambalangodage D.; Dealing with Human Resource and Business Excellence (2004), Second Academic Research Sessions, University of Ruhuna
Perera H.S.C., Ambalangodage D.; Management by Wondering Around and Organizational Success; A case study of Southern Province Entrepreneurs in Sri Lanka (2004). Proceedings South Asian Management Forum Development challenges Together, Association of Management Development Institution in South Asia.
Perera H.S.C., Problems of Women Entrepreneurs in Matara in Southern Province of Sri Lanka. (2004, March), Center for Women Research, Sri Lanka.
Business Development service organizations and Southern Province Entrepreneurs in Sri Lanka (2004, March), Equity, Equality and Women Empowerment; the pathway to Human Well-Being, Academic Research Sessions, Sri Lanka Foundation Institute
Perera H.S.C., Samantha Kumara (2004) E-commerce Practices and Southern Province Entrepreneurs in Sri Lanka (2004), Proceedings of South Asian Management Forum Developing synergies: Facing Management Challenges Together, Association of Management Development Institution in South Asia.
Perera H.S.C., Ambalangodage D., Best Entrepreneurial Practices of Southern Province Entrepreneurs in Sri Lanka (2003), Proceedings of First academic research sessions, University of Ruhuna, Sri Lanka, ISSN-1391-8613
Perera H.S.C., The Role of Women in Consumer Protection in the Southern Province Sri Lanka (2002, March), Center for Women’s Research, Sri Lanka
Perera H.S.C., The Role of Communication in Consumer Protection in Sri Lanka; Proceedings of the second Annual research session 2000/2001, University of Sri Jayawerdenapura, ISBN – 955-9054-34-01

ACADEMIC SOCIETY MEMBERSHIPS

Life member of Sri Lanka Association of Advancement of Science (SLAAS)
Lifetime member National Science and Technology commission Sri Lanka (NASTEC)
Lifetime member National Science Foundation Sri Lanka

OUTSIDE TEACHING ACTIVITIES

Consulting Lecturer: Middle and Supervisory level Management Trainings in the field of Marketing, Peoples Bank of Sri Lanka, Sri Lanka Telecom Ltd, 1997-2008.
Member of Syllabus Development Committee: Advance Level Business Studies and Ordinary Level Accounting & Commerce, National Institute of Education Sri Lanka 1997-2008
In-charge: Master of Business Administration and Postgraduate Diploma in Business Administration Programme, University of Ruhuna, Matara, Sri Lanka 2000-2008
Visiting lecturer: Department of Management studies, Open University of Sri Lanka, Faculty of Agriculture, University of Ruhuna Sri Lanka. 2003-2008

CAREER PATH

2013 - ~ : Dean: Faculty of Management and Finance, University of Ruhuna, Matara, Sri Lanka
2006 - ~ : Associate Professor in Management, Faculty of Management & Finance, University of Ruhuna, Sri Lanka.
2003-2008: Founder Dean: Faculty of Management and Finance, University of Ruhuna, Matara, Sri Lanka.
2003-2003: Head: Department of Business Administration, University of Ruhuna, Matara, Sri Lanka.
1985-2006: Senior Lecturer, Lecturer, Faculty of Management & Finance, University of Ruhuna, Sri Lanka.

AWARDS AND SCHOLARSHIPS

Received Academic Excellence Award for best business practices of the Faculty of Management and Finance, University of Ruhuna by Amity Business School, India at 7th International Business Horizon INBUSH 2005
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