Wijesundara T.R., (Mr.)

MSc (Agder, Norway), MBA (Sjp, SL), BBA (Ruh, SL), Reading for PhD(Wuhan, China)

Lecturer (Probationary) 
Department of Marketing
Faculty of Management and Finance
University of Ruhuna, Matara
Sri Lanka

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Fixed Phone: +94 41 2222681/2 (Ext:3921)
Fax: +94 41 2227015



T.R Wijesundara is a probationary Lecturer in Department of Marketing at Faculty of Management and Finance, University of Ruhuna, Sri Lanka. He completedhis bachelor BBA (Major in Marketing) from the University of Ruhuna, and MBA (Specialized in Marketing) from the University of Sri Jayewardenepura, Sri Lanka and M.sc (International Management)from the University of Agder Norway. Further, he completed a Diploma in International Strategy at the same university. Moreover; he obtains a Diploma in Advertising from School Of Media Arts And Management, Sri Lanka. His teaching and research interests are, Consumer Behavior ,Integrated Marketing Communications and Social Media Marketing.


Wijesundara, T. R. (2013). Multinational Organizations In Developing Countries, Benefits From Inadequate Institution In Sri Lanka. LAP LAMBERT Academic Publishing ISBN 978-3-8484-9010-3.


Wijesundara, T. R. (2014). Motivations and Usage Patterns of Social Networking Sites: Exploring Cultural Differences Between United States & Sri Lanka. Canadian Social Science, 10(6), 179-189.


Wijesundara, T. R. (2014), Social Media Usage Pattern among the Undergraduates, 11th Academic Sessions, University of Ruhuna, Matara, Sri Lanka.
Wijesundara, T. R. Galdolage, B.S (2014), The Impact of Personality On Social Media Usage:Special Reference to Undergraduates at Ruhuna University. Annual Academic Sessions, Open University of Sri Lanka.
Wijesundara, T.R.,(2013), Consumer Attitude Towards Product Placement in Programs, 2nd International Conference on Management and Economics. University of Ruhuna Sri Lanka.
Wijesundara T.R. & Karunaratna, A.C. (2011). Relationship between beliefs and attitudes on tv advertising for food products among supermarket consumers. International Conference on Modern Trends in Innovative Management.Rajarata University of Sri Lanka.
Karunaratna, A.C. & Wijesundara T.R. (2011). Are loyalty programmes really worth in the mobile phones services industry..? International Conference on Business and Information. University of Kelaniya, Sri Lanka.
Wijesundara, T.R. & Rathnayake, C.V (2010). Media Planning Strategies and Consumer Media habits: the Case of Nestomalt, 7th Academic Sessions, University of Ruhuna, Matara, Sri Lanka.
Wijesundara, T.R.& Buddhika,S.A (2009). Impact of Celebrity Personality on Brand Personality in Malted Milk Powder Industry; Empirical Study using Young Consumers in the Southern Province, 6th Academic Sessions, University of Ruhuna, Matara, Sri Lanka
C.V. Rathnayake, H.S.C. Perera, S.A. Buddhika, T.R. Wijesundara (2009). Attitudes towards Local and Imported Clothing: An Empirical Investigation among Young Consumers International Research Conference in Management and Finance, University of Colombo, Sri Lanka.

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