Wijesundara T.R., (Dr.)

PhD(Wuhan, China), MSc (Agder, Norway), MBA (Sjp, SL), BBA (Ruh, SL) 


tharaka
Lecturer 
Department of Marketing
Faculty of Management and Finance
University of Ruhuna, Matara
Sri Lanka

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Mobile:
Fixed Phone: +94 41 2222681/2 (Ext:3958)
Fax: +94 41 2227015


BIOGRAPHY

Dr. T.R Wijesundara is a Lecturer in Department of Marketing at Faculty of Management and Finance, University of Ruhuna, Sri Lanka. He completed his BBA degree (Major in Marketing) from the University of Ruhuna, MBA (Specialized in Marketing) from the University of Sri Jayewardenepura, M.sc (International Management) from the University of Agder, Norway and PhD from the Wuhan University of Technology, PR China. Further, he completed a Diploma in International Strategy at the University of Agder Norway. Moreover, he obtains a Diploma in Advertising from School Of Media Arts And Management, Sri Lanka. His teaching and research interests are Consumer Behavior ,Integrated Marketing Communications and Social Media Marketing.

BOOKS AUTHORED

Wijesundara, T. R. (2013). Multinational Organizations In Developing Countries, Benefits From Inadequate Institution In Sri Lanka. LAP LAMBERT Academic Publishing ISBN 978-3-8484-9010-3.

JOURNAL PAPERS & BOOK SECTIONS

Wijesundara, T. R., & Xixiang, S. (2018). Social Networking Sites Acceptance: The Role of Personal Innovativeness in Information Technology. International Journal of Business and Management, 13(8),75-85.
Wijesundara, T. R., & Xixiang, S. (2017). Impact of personality on Facebook usage: special reference to young Sri Lankan users. International Journal of Social Media and Interactive Learning Environments, 5(2), 151-163.
Wijesundara, T. R., & Xixiang, S. (2017). Intention to Use Social Networking Sites: Impact of Personal Innovativeness. Journal on Innovation and Sustainability, 8(1), 79-90.
Wijesundara, T. R. (2014). Motivations and Usage Patterns of Social Networking Sites: Exploring Cultural Differences Between United States & Sri Lanka. Canadian Social Science, 10(6), 179-189.

CONFERENCE PROCEEDINGS & PRESENTATIONS

Xixiang Sun, Wijesundara, T.R (2017) Acceptance of Product Placement in Social Networking Sites. 14th International Conference on Innovation and Management (ICIM2017), UK (CPCI).
T. R Wijesundara, H.P. Rasika Priyankara (2017), Acceptance of Social Networking Sites Recruitment by Sri Lankan HR Practitioners, IPM 2nd Research Symposium. Colombo.
Wijesundara, T.R, Xixiang Sun (2016). Impact of Personal Innovativeness of Information Technology on Intention to Use Social Networking Sites. 13th International Conference on Innovation and Management (ICIM2016), Malaysia (CPCI).
Wijesundara, T. R. (2014), Social Media Usage Pattern among the Undergraduates, 11th Academic Sessions, University of Ruhuna, Matara, Sri Lanka.
Wijesundara, T. R. Galdolage, B.S (2014), The Impact of Personality On Social Media Usage:Special Reference to Undergraduates at Ruhuna University. Annual Academic Sessions, Open University of Sri Lanka.
Wijesundara, T.R.,(2013), Consumer Attitude Towards Product Placement in Programs, 2nd International Conference on Management and Economics. University of Ruhuna Sri Lanka.
Karunaratna, A.C. & Wijesundara T.R. (2011). Are loyalty programmes really worth in the mobile phones services industry..? International Conference on Business and Information. University of Kelaniya, Sri Lanka.
Wijesundara, T.R. & Rathnayake, C.V (2010). Media Planning Strategies and Consumer Media habits: the Case of Nestomalt, 7th Academic Sessions, University of Ruhuna, Matara, Sri Lanka.
Wijesundara, T.R.& Buddhika,S.A (2009). Impact of Celebrity Personality on Brand Personality in Malted Milk Powder Industry; Empirical Study using Young Consumers in the Southern Province, 6th Academic Sessions, University of Ruhuna, Matara, Sri Lanka
C.V. Rathnayake, H.S.C. Perera, S.A. Buddhika, T.R. Wijesundara (2009). Attitudes towards Local and Imported Clothing: An Empirical Investigation among Young Consumers International Research Conference in Management and Finance, University of Colombo, Sri Lanka.

Web Team - Faculty of Management and Finance, University of Ruhuna.