Rohan Laksiri W.M., (Mr.)

MSc (Agder, Norway), PDBA (Ruh, SL), BBA (Ruh, SL)


laksiri
Lecturer 
Department of Marketing
Faculty of Management and Finance
University of Ruhuna, Matara
Sri Lanka

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Mobile:
Fixed Phone: +94 41 2222681/2 (Ext:3921)
Fax: +94 41 2227015

 

BIOGRAPHY

Rohan Laksiri is a lecturer in Marketing at the University of Ruhuna (UoR). He received his Msc. in International Management from Agder University (UiA) Norway in 2007 and now reading for his PhD in International Management at the same university. Mr. Laksiri has studied in UoR (Sri Lanka), UiA (Norway) and Monash University (Australia). His primary research interests are authenticity in marketing and tourism marketing. He has been a lecturer in Marketing for UoR since 2001.

BOOKS AUTHORED

Laksiri W.M.R. & Falkenburg A.W. (2009), Marketing Sri Lanka: as an International Tourist Destination, VDM Verlag, German ISBN: 978-3639147353

CONFERENCE PROCEEDINGS & PRESENTATIONS

Outsourcing in Universities: A comparative analysis on in-house sourcing Vs outsourcing (A case Study of University of Ruhuna); 2004, Second Academic Session of the University of Ruhuna (Joint Author)
Branding Sri Lanka: Insights and Practices, Paper presented at the Tourism Destinations and developing Branding (2009), at the Ben-Gurion University, Eilat, Israel.
International Market Entry Modes: Towards Increased Marketing View Point, NFB Conference- 2010, Bodo University College, Norway
Marketing Sri Lanka: Altering a Negative Tourist Image, Ninth Academic Session of the University of Ruhuna-2012

Web Team - Faculty of Management and Finance, University of Ruhuna (Last Update 10-10-2016).