Rohan Laksiri W.M., (Mr.)

MSc (Agder, Norway), PDBA (Ruh, SL), BBA (Ruh, SL)

laksiri
Lecturer 
Department of Marketing
Faculty of Management and Finance
University of Ruhuna, Matara
Sri Lanka

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Mobile:
Fixed Phone: +94 41 2222681/2

BIOGRAPHY

Rohan Laksiri is a lecturer in Marketing at the University of Ruhuna (UoR). He received his Msc. in International Management from Agder University (UiA) Norway in 2007 and now reading for his PhD in International Management at the same university. Mr. Laksiri has studied in UoR (Sri Lanka), UiA (Norway) and Monash University (Australia). His primary research interests are authenticity in marketing and tourism marketing. He has been a lecturer in Marketing for UoR since 2001.

JOURNAL PAPERS & BOOK SECTIONS

Laksiri WMR & Silva PEDD., Benefit Segmentation Strategy for Foreign Direct Investor Market: an instrument for aligning FDI incentives (Conceptual Study) Social Sciences and Humanities Review, Volume 01, No. 01, June 2013
Laksiri, R. International Market Entry Modes: Toward an Increased Marketing Viewpoint and Conceptualization, International Journal of Art and Commerce, 10
Laksiri, W. R. (2009). BRANDING SRI LANKA: INSIGHTS AND PRACTICES. Tourism Destination Development and Branding, 19.
Laksiri W.M.R. & Falkenburg A.W. (2009), Marketing Sri Lanka: as an International Tourist Destination, VDM Verlag, German ISBN: 978-3639147353

RESEARCH REPORTS

Laksiri W.M.R. & Lenard R.D.A. (2018) Assessment of Human Resource Needs and Training Institutes Curriculum, World University Service of Canada
Laksiri W.M.R., Dissanayake P.K.M. & Karunaratne A.C. (2014) Socio-Economic Needs Assessment of Women from Poorest Households in Matara-Sri Lanka, SAVE THE CHILDREN

CONFERENCE PROCEEDINGS & PRESENTATIONS

Outsourcing in Universities: A comparative analysis on in-house sourcing Vs outsourcing (A case Study of University of Ruhuna); 2004, Second Academic Session of the University of Ruhuna (Joint Author)
Branding Sri Lanka: Insights and Practices, Paper presented at the Tourism Destinations and developing Branding (2009), at the Ben-Gurion University, Eilat, Israel.
International Market Entry Modes: Towards Increased Marketing View Point, NFB Conference- 2010, Bodo University College, Norway
Marketing Sri Lanka: Altering a Negative Tourist Image, Ninth Academic Session of the University of Ruhuna-2012

ACADEMIC SOCIETY MEMBERSHIPS

Reviewer of Journal of Tourism and Hospitality Research, Since 2017
Member of SLIM Education Reform Committee, Sri Lanka Institute of Marketing 2015-2016
Reviewer- International Conference on Management and Economics, Sri Lanka -ICME 2014-2017
Reviewer-International Research Conference on Management & Finance –IRCMF, University of Colombo, Sri Lanka
Reviewer Journal of the Social Sciences of the Faculty of Arts, University of Peradeniya
Reviewer-1st International Conference on Management and Economics, Pakistan -2012
Reviewer-2nd International Conference on Management and Economics, Sri Lanka -2013
Reviewer- International Symposium on Agriculture and Environment, ISAE, Sri Lanka 2012-2016

OUTSIDE TEACHING ACTIVITIES

Masters of Arts in Sociology Program, Faculty of Graduate Studies, University of Ruhuna, Sri Lanka
Masters of Arts in Peace Development and Conflict Studies Program, Faculty of Graduate Studies, University of Ruhuna, Sri Lanka
Masters of Arts in Peace Development and Conflict Studies Program, Thebuvan University, Nepal
Masters of Business Administration, Faculty of Graduate Studies, University of Ruhuna, Sri Lanka
Masters of Business Management, Faculty of Graduate Studies, University of Ruhuna, Sri Lanka
Bachelor of Science, Faculty of Science, University of Ruhuna, Sri Lanka
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