Amila B. Sirisena , (Dr.) (Prof.)

PhD (Norway), MSc (Agder, Norway), BSc (Sjp, SL) 

amila
Senior Lecturer 
Department of Marketing
Faculty of Management and Finance
University of Ruhuna, Matara
Sri Lanka

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Fixed Phone: +94 41 2222681/2 (Ext:15100)

BIOGRAPHY

Dr. Amila B. Sirisena  completed his bachelor with a special degree in marketing from University of Sri Jayawadenepura Sri Lanka. He also obtained Professional Post Graduate Diploma in Marketing from the Chartered Institute of Marketing UK. Dr. Buddhika was a professional marketer before joining the academia. His teaching and research interests includes, Consumer Behavior, Marketing Communications and International Marketing. Dr.Amila B. Sirisena  has membership affiliations in Chartered Institute of Marketing UK, Sri Lanka Institute of Marketing and Institute of Management Sri Lanka. He is a Certified Trainer for Microfinance Training of Trainers Programme under ADB and World Bank. While following a MBA in Marketing at University of Colombo Sri Lanka, Dr. Amila B. Sirisena  was selected for a scholarship at University of Adger Norway, where he completed his MSc in Business Administration with a specialization in International Management. Currently he is a Doctoral student at the same University, pursuing his studies on internationalization of nonprofits.

JOURNAL PAPERS & BOOK SECTIONS

Amila B. Sirisena , Customer Demographics, Customer Satisfaction and Private Sector Banks; A Study in Southern Sri Lanka, Bhavishya Journal of Future Business School, April 2010
Amila B. Sirisena ., Rupasinghe, L.R., and Abeysekara, S., Service Quality of Formal and Semiformal Sector Micro-finance Institutions in Sri Lanka: A Comparative Study of Financial Service Providers in Southern Province, South Asian Journal of Management, SAJM issue 15.3, September 2008
Perera, H.S.C., Amila B. Sirisena , and Rathnayake, C.V., Application of Retail Services Quality Scale to Sri Lankan Supermarkets: An Empirical Study, Indian Journal of Marketing, October 2008
Rathnayake, C.V., Perera, H.S.C., andAmila B. Sirisena ., Customer Complaining Behavior in Retailing: An Empirical Study among Young Retail Customers, Indian Journal of Marketing, August 2008

CONFERENCE PROCEEDINGS & PRESENTATIONS

Rupasinghe, L.R. and Amila B. Sirisena , Learning Style Orientation among Marketing and Entrepreneurship Undergraduates with special reference to University of Ruhuna, 1st International Conference on Business and Information, University of Kelaniya, June 2010
Wijesundara T.R and Amila B. Sirisena ., Impact of Celebrity Personality on Brand Personality; Empirical Study using Young Consumers in Southern Province, 6th Academic Sessions, University of Ruhuna, Sri Lanka, March 2009
Rupasinghe, L.R. and Amila B. Sirisena ., Career Locus of Control Orientation among Arts and Management Undergraduates of University of Ruhuna, 6th Academic Sessions, University of Ruhuna, Sri Lanka, March 2009
Rathnayake, C.V., Perera, H.S.C., and Amila B. Sirisena ., Attitudes Towards Local and Imported Clothing: An Empirical Investigation Among Young Consumers, Sixth International Conference on Business Management, University of Sri Jayewerdenepura, Sri Lanka, March 2009
Amila B. Sirisena ., Perera, H.S.C., and Rathnayake, C.V., Emotional Intelligence Among Future Marketers; A Comparative Analysis Using Undergraduates In University of Ruhuna, Sixth International Conference on Business Management, University of Sri Jayewerdenepura, Sri Lanka, March 2009
Rathnayake, C.V., Perera, H.S.C., and Amila B. Sirisena , Impact of Brand Personality on Brand Feelings: An Empirical Study, Fifth International Conference on Business Management, University of Sri Jayewerdenepura, Sri Lanka, March 2008
Amila B. Sirisena , Rupasinghe, L.R., and Abeysekara, S., Services Quality of Informal and Formal Sector Microfinance Institutions in Sri Lanka with special reference to Southern Province, Fifth International Conference on Business Management, University of Sri Jayewerdenepura, Sri Lanka, March 2008
Rathnayake, C.V., Perera, H.S.C., and Amila B. Sirisena , Customer Complaining Behavior in Retailing: An Empirical Study among young Retail Customers in Matara District, 5th Academic Sessions, University of Ruhuna, Sri Lanka, March 2008
Amila B. Sirisena , Perera, H.S.C., and Rathnayake, C.V., Profiling Sri Lankan Shoppers: A Comparative Analysis of Southern and Western Province Super Market Visiting Customers, 5th Academic Sessions, University of Ruhuna, Sri Lanka, March 2008

ACADEMIC SOCIETY MEMBERSHIPS

Institute of Management Sri Lanka (IMSL)
Sri Lanka Institute of Marketing (SLIM)
Chartered Institute of Marketing, U.K (CIM)
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