Lecturer (Probationary)  
Department of Marketing
Faculty of Management and Finance
University of Ruhuna, Matara
Sri Lanka

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Phone: +94 41 2222681/2 (Ext:15100)

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 Ms. Yasindee Liyanapathirana is a Lecturer attached to the Department of Marketing, Faculty of Management and Finance, University of Ruhuna. She has obtained her first degree of Bachelor of Business Administration specialized in Marketing from the University of Ruhuna with first class honours in 2020. She was awarded the Harischandra Gold Medal and the SANASA Gold Medal at the General Convocation 2020 for being the most outstanding graduate and the graduate who obtained the highest Grade Point Average for all common course units respectively. Her main research interests are consumer behavior and brand management.

Liyanapathirana Y, (2021), Viral Marketing and Impulse Buying via the Mediating Effect of Online Trust: During the Covid-19 Pandemic, 10 th International Conference on Management and Economics (ICME), University of Ruhuna

Chandradasa I, Liyanapathirana Y, (2021), M-payment adoption in SMES;Virtual Entrepreneurs, 4 th International Conference on Business Research (ICBR), University of Moratuwa

Chandradasa A.H.I, Liyanapathirana Y, (2021), Green Virtual Learning Behaviour; Evidence from Postgraduates’ Students in an Emerging Context, 4 th International Conference on Business Innovation (ICOBI), NSBM Green University

Liyanapathirana Y, Gampathirana G.P.K.N, (2020), Impact of Experiential Marketing on Customer Satisfaction: with reference to restaurant sector in Sri Lanka, 5 th Interdisciplinary Conference of Management Researchers (ICMR), Sabaragamuwa University

Best paper award in the category of Marketing Management at the 10 th International Conference on Management and Economics (ICME) at University of Ruhuna in 2021.

Best paper award in the category of Entrepreneurship and Business Education at the 4 th International Conference on Business Research (ICBR) at University of Moratuwa in 2021.

Harischandra Gold Medal for the most outstanding graduate who obtained the Degree of Bachelor of Business Administration with Honours at the General Convocation of University of Ruhuna in 2020.

SANASA Gold Medal for the graduate who obtained the highest Grade Point Average for all common course units of the Degree of Bachelor of Business Administration with First Class (Honours) at the General Convocation of University of Ruhuna in 2020.