The essence of every business is to procure, maintain and retain customers. The marketing function in every business has always been concerned with understanding and delivering value to customers. As such, it has had to reinvent itself frequently to keep up with new technologies and changing customer expectations in the face of increased global competition and a flattening world. The Department of Marketing provides a comprehensive examination of the latest marketing tools, methods and strategies for generating and growing customer value. By offering BBA Degree specialized in Marketing, graduates are prepared for broad and promising career options, including advertising and promotion management, business-to-business marketing, consulting, marketing management, marketing research, new product development, product and brand management, retailing and wholesaling, sales management, sports and event management, and managing a family business.

Students who successfully complete the first three semester of their degree program have opportunity to enroll with marketing specialized courses. As a Department, we are committed to freedom of academic inquiry and expression as well as dedicated to excellence as demonstrated in the national and international recognition of our faculty, students, and programs. We create and disseminate knowledge by means of our scholarly and creative achievements and outreach to the community. Through teaching and learning, we help students grow intellectually and become contributing members of the country, national, and world communities. Through research, teaching, and service, we embrace diversity and cultivate leadership, integrity, and engaged citizenship in our students, and faculty, staff, and alumni.

Name of Qualification  Bachelor of Business Administration Honors (Marketing Management) 
Abbreviated Qualifications  BBA Hons (Marketing Management)
Medium English
Number of Credits   120
Durations 4 Years
SLQF  Level  6
Old Syllabus New Syllabus
1000 Level 1st Semester
BBA 1101 Business Mathematics and Statistics BBA 11013 Principles of Management
BBA 1102 Financial Accounting BBA 11023 Business Mathematics and Statistics
BBA 1103 General English BBA 11033 Microeconomics
BBA 1104 Management BBA 11043 Information and Communication Technology
BBA 1105 Micro Economics BBA 11053 Business English
1000 Level 2nd Semester
BBA 1201 Business English I BBA 12013 Entrepreneurship
BBA 1202 Entrepreneurship BBA 12023 Financial Accounting
BBA 1203 Financial Management BBA 12033 Human Resource Management
BBA 1204 Human Resource Management BBA 12043 Introductory Finance
BBA 1205 Information and Communication Technology I BBA 12053 Marketing Management
BBA 1206 Marketing Management    
2000 Level 1st Semester
BBA 2101 Business English II BBA 21013 Cost and Management Accounting
BBA 2102 Cost and Management Accounting BBA 21023 Macroeconomics
BBA 2103 Information and Communication Technology II BBA 21033 Organizational Behavior
BBA 2104 Operations Research BBA 21043 Operations Research
BBA 2105 Organizational Behaviour BBA 21053 Advanced Business English
2000 Level 2nd Semester
MKT 2250 Consumer Behavior MKT 22503 Sales and Retail Management
MKT 2251 Sales and Retail Management MKT 22513 Services Marketing
MKT 2252 Services Marketing MKT 22523 Social Psychology
3000 Level 1st Semester
MKT 3150 Marketing Research MKT 31503 Consumer Behavior
MKT 3151 Integrated Marketing Communications MKT 31513 Event Marketing
MKT 3152 Product and Brand Management MKT 31523 Integrated Marketing Communications
    MKT 31533 Tourism Management
3000 Level 2nd Semester
MKT 3250 Marketing Research Analysis MKT 32503 Brand Management
MKT 3251 International Marketing MKT 32513 Digital Marketing
MKT 3252 Academic and Technical Writing MKT 32523 International Marketing
    MKT 32533 Research Methodology
4000 Level 1st Semester
MKT 4150 Emerging Themes in Marketing MKT 41503 Marketing Engineering
MKT 4151 Digital Marketing MKT 41513 Marketing Ethics
MKT 4152 Strategic Marketing MKT 41523 Marketing Research Analysis
MKT 4153 Tourism and Hospitality Management MKT 41533 Strategic Marketing
4000 Level 2nd Semester    
  BBA 4101  Dissertation II MKT 42019  Dissertation
  BBA 4102  Internship MKT 42026 Internship
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