South Asian Journal of Business Insights (SAJBI), a peer-reviewed biannual, platinum open access journal, published by the Faculty of Management and Finance, University of Ruhuna, for the perusal of academics, researchers, and practitioners, aims not only to showcase the application of theoretical knowledge to modern business reality; but also to encourage the advancement of theoretical knowledge through empirical research. The processes and activities of the modern business environment are critically examined for the identification and comprehension of intricacies and interconnections within.
