Specialized Course Modules

2000 Level 2nd Semester
MKT 2250 Consumer Behavior
MKT 2251 Sales and Retail Management
MKT 2252 Services Marketing
3000 Level 1st Semester
MKT 3150 Marketing Research
MKT 3151 Integrated Marketing Communications
MKT 3152 Product and Brand Management
3000 Level 2nd Semester
MKT 3250 Marketing Research Analysis
MKT 3251 International Marketing
MKT 3252 Academic and Technical Writing
4000 Level 1st Semester
MKT 4150 Emerging Themes in Marketing
MKT 4151 Digital Marketing
MKT 4152 Strategic Marketing
MKT 4153 Tourism and Hospitality Management

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